Top 10 Best-Selling Motorcycle Brands

In addition to the Japanese Big Four (Honda, Suzuki, Kawasaki, and Yamaha), the list of top-selling motorcycle manufacturers includes companies based in Italy, the U.S., Austria, and the UK.

Honda

Honda’s motorcycle division sells more than 15 million motorcycles annually, which makes it world’s leading manufacturer. One of the factors driving the company’s sales is its popularity in Asian markets. Yet Honda also dominates in North America.

Ducati

The Italian brand headquartered in Bologna manufactures motorcycles since 1935. Ducati is known for its powerful sport bikes. The company has a long and successful racing history, which started in 1951. Today it spends over 7% of its revenues on racing business. The brand belongs to Audi through its subsidiary Lamborghini.

Harley-Davidson

Great 20th-21st century history and exhilarating riding experience give Harley-Davidson the status of the legend bike company. This brand is familiar almost to everybody, even those who have never ridden a bike in their lives.

Yamaha

Yamaha bikes are known for excellent performance, ride quality and comparatively easy handling. Yamaha is almost as successful as another famous Japanese manufacturer, Honda. Moreover, the number of dirt bikes it sells exceeds Honda and Yamaha combined.

Kawasaki

The Motorcycle & Engine division of Kawasaki Heavy Industries gained recognition as a manufacturer of a wide range of bikes, from very small to sport ones. These motorcycles are loved all over the world for their powerful and reliable engines, capable of developing great speed. There are production sites in Japan, North America, Philippines, Indonesia, and Thailand.

Suzuki

One more representative of the Japanese Big Four. The GSXR 750 and the DR 400 are among the most popular Suzuki motorcycles. The company has over 35 production facilities in more than 20 countries.

KTM

During its first years the Austrian motorcycle manufacturer specialized in 2-stroke and 4-stroke off-road motorcycles, but in the course of time its product range grew wider. In addition to dirt bikes, it now includes street motorcycles and sports cars. The brand belongs to CROSS Industries AG and Bajaj Auto Limited.

BMW Motorrad

BMW is one of the oldest motorcycles manufacturers. The company’s first bike was made in 1923. BMW Motorrad is famous for its road bikes, sports-touring bikes and sport bikes. Some of the most well-known models are the GS Adventure, the S 1000 REFRIGERATORS, and the K1600.

Triumph

The largest motorcycle maker in the UK, Triumph specializes in road bikes that belong to the cruiser, naked, and sport classes. The Triumph brand is owned by BMW.

Victory

Victory is a comparatively new brand, it started production of motorcycles in 1998. Its large-displacement cruisers are famous all over the world. The company based in the U.S. has its final assembly facility in Iowa.

Importance of Branding for E-Commerce Businesses

E-commerce businesses are becoming a reliable way to buy products online. Branding plays a direct role in improving chances of e-commerce business success. An increasing number of global customers are switching to e-commerce sites to purchase everything from groceries to apparel, and electronics to lifestyle products. The e-commerce industry has completely transformed the way in which consumers around the world access products and services. It has suddenly brought a world of options to the fingertips of end users. The future seems bright for the e-commerce industry, with major players branching out into newer product categories frequently (thus setting the standards for smaller brands).

For e-commerce businesses, things are going well enough, but the competition is also fierce. New e-commerce brands are launching every day and persistently trying to get a foothold online. When it comes to branding, e-commerce companies are leaving no stone unturned. In this scenario, it is vital that you build and implement a high quality branding strategy for your e-commerce business.

Branding Strategies For E-Commerce Businesses

By having a result-oriented, effective branding plan for your e-commerce business, you can stand out amongst your competitors. To achieve that, you must determine what makes your e-commerce business a unique player in the industry. Are you offering high quality products at the best available rates? Do you organize regular discounts and offers for your customers? Are you adding new product categories to meet more customer demands? What are the factors that would convince customers to choose your brand against others? E-commerce business owners must strive to highlight the unique selling points of their brand. Only then can an e-commerce brand be boldly promoted to larger audiences.

As an e-commerce brand, you have to be at the forefront when it comes to attracting product vendors as well as consumers to your e-store. Vendors would be interested in using your marketplace, if it has a strong brand that keeps providing value to customers. The number of sellers and customers you bring in to your network depends on the strength of your e-commerce brand, and how well it delivers on its promises. If you are intelligent in your branding, and consistent in your service quality, your e-commerce brand can achieve considerable success.

E-commerce branding, like all branding, is influencing the perception of your brand and its services, in the eyes of the customer. Effective e-commerce branding will make marketing easier, retain more customers, drive up loyalty, and create better potential value for steady, long-term success.

The way you must approach an e-commerce branding strategy is by highlighting some key points. With branding, you must uphold your business’s core mission, the problems you aim to solve for your customers, standards that it adheres to, and proof of the quality of services you provide. What are the factors involved in business branding and their importance?

E-Commerce Branding – Methods and Importance

1. Your Brand Image - A stellar, uniquely identifiable brand image helps customers attach value to your e-commerce brand’s personality. This includes various things such as logos, banners, taglines, marketing captions, social content etc., which should always represent your brand the best. This is quite important if you want to create value for potential customers and convert them into loyal customers. A good brand image goes a long way in retaining customers, by continually generating interest for your e-commerce brand’s offerings.

2. Customer Satisfaction - Customers are everything, when it comes to e-commerce or any other type of business. You can actually enhance customer experiences and drive up satisfaction (and loyalties). This is a big part of establishing your e-commerce brand. Put your best foot forward while marketing, deliver on your promises you make, and provide unmatched service and support to enhance your brand’s potential value. Remember that satisfied existing customers can and will bring in newer customers to your e-commerce business. Maintain your integrity and keep reinventing to bolster your brand’s chances of business success.

3. Find Your Unique Selling Proposition - As an e-commerce business owner you must determine the USP of your brand. This will help you brand and promote it better to larger groups of potential customers. Think about what sets you apart from dozens of competitors vying for true e-commerce glory. Is it your service quality or support? Is it the trust of your customers and your track record? Do you provide innovative offers, discounts and promotions on special occasions? Do you house the widest variety of rare products? You must determine why customers would choose your e-commerce site. What extra value can you offer to your potential customers that convince them to use your platform again and again? Find your USP and use it to strengthen your brand.

4. Utilize All Channels - Technological advances in the past decade demand that your e-commerce business maximizes its presence on all social, web-based and mobile platforms. More and more potential customers buy and sell through handheld devices, and almost all of them are on social websites. All your competitors are doing it, and so should you. It will help you make your brand easily accessible to larger audiences, which in turn will bring more conversions and significantly better revenues. Social and mobile should be the front and center of your branding strategy.

E-commerce sites can benefit from the above mentioned branding strategies. By using the concepts provide here, you can establish your e-commerce brand and take your business to the next level.

Motor Insurance Quotes – Are Motor Insurance Quotes Legally Binding?

Q: Are the motor insurance quotes I receive from insurance companies binding? If so for how long?

A: The answer to that is yes and no. Let us explain. If you receive motor insurance quotes from an insurance company – then that is the price they are going to charge you. However, they are not legally bound to quote you the same price if you call them back three days later.

It is likely you will receive the same quote from the same company provided there were no incidents from when you first received the quote, but just because it is likely doesn’t mean that the company is bound to stand to by the earlier quote.

A good way to find out how long the quoted rate is good for is to ask the agent or representative who is giving you the quote. Be wary of a hard sell at this point however as the agent is going to realize you will be requesting quotes from other companies.

Motor insurance quotes are liable to change suddenly due to market changes, new insurance legislation, or a driving offense that may have occurred. To avoid this we recommend doing all of your insurance shopping over a one or two day span. This will ensure you get the price that was quoted to you.

Lastly, we strongly recommend that you take comparison shopping seriously when it comes to finding the best deal on auto insurance. While it may sound like common sense, there are many drivers who don’t take the time to compare quotes from different companies and end up overpaying for their coverage as a result.

Benefits and Drawbacks of Business Networking

Business networking has a world of positive benefits. However, with everything positive, comes a few negatives at least. So, without further ado, let’s begin with the positive/pros in support of business networking:

The first point on the up side is;

You’re being active in the accumulation of business contacts and letting yourself be seen. Many people complain that they are just not meeting enough of the right people to help in their career direction.

When you are actively involved in business networking, you are increasing your chances of meeting those right people. Furthermore, if you are networking correctly by sharing referrals, introducing people, and following up with those you meet, the rewards will speak for themselves.

The 2nd positive point is;

Your 1 on 1 people skills will slowly develop into expert status. This is a benefit not talked about a lot but through trial and error, building great relationships will seem effortless. Consider the fact that when your 1 on 1 people skills are adequate, you will see a phenomenal increase in the positive results you get using all other communication, for example; telephone, e-mail, etc.

3rd, on the optimistic side is;

After being consistent, you will notice your own center of influence expand. If you are engaged actively in meeting, communicating, and generally helping many individuals, you will be liked as well as respected. When these type of things occur, your center of influence grows and you will become well-respected by default.

4, on the high side is;

Networking regularly gives you the opportunity to speak a lot about your profession. You will have the opportunity to educate many people about what you do when you meet them. This situation causes you to be on your toes and more knowledgeable about your profession.

The 5th benefit of business networking is;

You are greatly increasing your overall options. While networking for better business returns, you will meet an abundance of individuals who aren’t directly connected to your goals. Meeting individuals like this can benefit you in other ways like; finding a good plumber, helping you to get hired at a new company, and any other specialist in a particular field. A personal referral usually holds more merit.

And now for the alternatives or the down-side/cons of business networking:

#1. If you are an extreme example of a socially inhibited individual, getting out and networking could be very traumatic for you. I’m not saying that it’s something you can’t overcome but it could very well turn out to be a not so positive experience.

#2. You may find several events that may not be to your liking. This is an occupational hazard of business networking in which you attend business networking events with high expectations but are disappointed by the outcome. As with anything, this is not justification to give up but it does happen.

#3. People in your newly found network been as receptive as you would like. It is very true that many people talk a good game but in the heat of the moment, when you need them most, they can let you down.

#4. An unruly, undesirable individual may enter your life through networking. I know that this is an aspect that’s not discussed too frequently but I must be honest. Sometimes you can attract individuals through your friendly networking activities, which could prove energy draining if not detrimental to your career.

And #5. Networking doesn’t work for everybody. Yes, there are some individuals out there, as rare as they may be, where networking and building relationships with different people just isn’t their cup of tea. A small minority of people will find that no matter how hard they try, it just won’t deliver the desired results. This is sad but it is true.

So now you see the pros and cons on both ends. Personally I believe that business networking is very important and can work for most people in a positive way. Now, you have to ask yourself, “Is it bad or good?” The answer is “Good” and “Bad”. It all depends on the perspective of “you”, the reader.

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